Environmental is the E in the Environment, Social and Governance (ESG) model and for Brav it also refers to the UN Sustainability Development Goal #12 Sustainable Consumption and Production, ensuring responsible consumption and production patterns. To Brav, this means striving towards the most environmental friendly and durable materials, efficient energy saving manufacturing, and avoiding overproduction.
We chose Chain of Custody (CoC)/Product certifications to ensure traceability, open for 3rd party control, and communicate our means to reduce the negative impact of our products on the environment.
Nature and work environment
The purpose of the Brav Circularity Model is to visualize our journey from a linear towards a circular business model, and the different aspects of circularity.
In the Brav Strategy 2020-2024 our ambition is to act responsible, and by 2024 we are considered to be in the forefront in selected areas in sustainable business practices.
One of the key initiatives is to implement principles for a circular product life cycle.
To get there we have to transfer ourselves from today’s linear (with some recycled and repair) economy to a fully circular economy.
It all starts by having a circular mindset in everything we do.
Historically, the use of fluorinated chemicals has been widespread in the outdoor industry, but we know that these chemicals can be harmful to our ecosystems and bioaccumulative in our outdoor spaces. BRAV therefore,has ambitions to fully phase out fluorine and per-fluoronated compounds in our products. Please read below to see how each of our product brands is proceeding in this endeavour:
We have now removed all fluorine from our Swix ski lubricants and by Fall/Winter 2022/2023 all Brav ski lubricant will be manufactured without fluorinated chemicals. This means that none of the lubrication products that Swix produces, markets or sells will contain fluorine.
Our soft goods are also on a journey to fluoro free and we aim to phase out the use of fluoro-based water repellents in all our textile products by Fall/Winter 2024/2025.
Toko are at the forefront of environmentally conscious care products and all products we have for the brand are fluoro-free since 2021.
Our Lundhags brand is built on a philosophy of sustainability and has been fluoro free since 2018.
Ulvang rarely creates products that have any water repellent finishes but when we do they are always fluoro free.
For Helsport, going fluoro free is a little more complicated as the durability of our tents is one of the greatest priorities for the consumer. We are working on moving all our products to fluoro free and the aim is that we can do this in our 2025 collections.
The purpose of making a Carbon Footprint Accounting is to have a measurable as-is situation and to see where we as a company have the most emissions, and to be able to see where it is possible and most urgent to reduce emissions.
Brav has finalized its Carbon Footprint Accounting for 2021 scope 1, scope 2, scope 3 based on the Greenhouse Gas Protocol.
The Greenhouse Gas Protocol is the most recognized international methodology, developed by World Resources Institute (WRI) and World Business Council for Sustainable Development (WBCSC), that is used by most companies reporting their carbon footprint globally.
CEMAsys has done the Carbon Footprint Accounting/LCA for Brav.
This work is the output for the starting point of measurable reductions.
In 2022 we aim to publish a roadmap for measurable reductions of CO2 emissions and water consumption.
The purpose of Science Based Target initiative (SBTi) is to set measurable and internationally recognized climate science goals for our Greenhouse Gas reduction.
Science Based Targets initiative defines and promotes best practices internationally in measurable emissions reductions and net-zero targets in line with the latest climate science.
Brav’s slogan is turning dreams into memories and one of our biggest hopes is that our products will be useful to our customers for many memorable adventures.
The most sustainable choice all of us can make is to buy fewer things of high quality and to maintain and repair our belongings for as long as possible before replacing them. With this in mind, Brav brands create high quality functional products for the consumer with longevity.
Durability, maintenance and repair play important parts in Brav’s journey towards a circular business model.
Our brands have a long tradition for repair, for example we have been repairing Lundhags boots in our Järpen repair shop since the 1930’s and Helsport repair and spare parts have been available since 1970. We also offer Swix spare parts for poles and rollerskis, and Swix and Toko spare parts for tools.
Brav is always trying to design for easy repair and increasing the number of repair centres to meet the need for repair/maintenance and longevity on all the brands is a top priority for us.
To increase the lifetime of our products, we recommend to take good care of your products between each use and to use the Toko careline for maintenance and care where possible.