– Nature and the wilderness are a fantastic source of recreation and recovery and we see how more and more people discover nature in these difficult times. What we also unfortunately see is increased wear and tear, which led us to start the PLIKING initiative. At the same time as I enjoy nature, I also take care of it and give something back by picking up rubbish, says Caroline Karlström, marketing manager at Lundhags.

Starting on Black Friday, Lundhags encourages everyone who wants to go out into nature to pick up rubbish under the initiative Pliking with Lundhags. The word pliking is an amalgamation of the words picking up litter and hiking (and closely related to “plogging” coined by Erik Ahlström for the same purpose *).

The goal of Pliking is to leave nature a little nicer than before, so nature must be just as wild, beautiful and unspoiled as it always has been. In order for as many people as possible to participate, Lundhags will raffle off 100 Baxen 22L backpacks to those who participate **. You participate by tagging a friend on Lundhag’s instagram and then take a picture of yourself and your bag of rubbish and tag “pliking”. For more information, visit Lundhags Instagram (@lundhags).

– We start the initiative on Black Friday as a way to “disrupt” the unsustainable shopping hysteria. We hope to inspire people to go out and enjoy nature instead of shopping and at the same time bring a bag and fill it with the rubbish you find.

During the last six months, we have seen an increased interest in nature. People who previously did not spend so much time in nature now seek out hiking trails, outdoor areas and cook over an open fire on the weekends. Lundhags, who has always encouraged people to go out and explore nature, thinks it is a fantastic development and wants to encourage people to continue to spend more time in nature, all year round.